Privacy Policy
Last updated October 2026
This Privacy Policy explains how Syntherly LLC (“Syntherly,” “we,” “us,” or “our”) collects, uses, and discloses personal information in connection with our websites and online services, including syntherly.com and advisory.syntherly.com (the “Site”), and our advisory and business operations. It is incorporated into our Terms of Service.
1. Scope and Our Role
This Policy applies to personal information we collect as a business about visitors to the Site, prospects, customers, and other individuals who interact with Syntherly.
When we operate the Services for a client, we process personal information about that client’s leads, customers, and contacts on the client’s behalf, as a service provider. That processing is governed by our agreement with the client and our Data Processing Addendum, and by the client’s own privacy notice, not by this Policy. If you interacted with a business that uses Syntherly and have a privacy request about your information, please contact that business.
Where other privacy laws apply (for example, the EU/UK GDPR), additional rights may apply; contact us and we will respond as required.
2. Information We Collect
We collect the following categories of personal information, depending on how you interact with us:
| Category | Examples |
|---|---|
| Identifiers | name, email, phone, IP address, account or order ID |
| Customer records | billing and contact details, company, role |
| Commercial information | services viewed, considered, or engaged |
| Internet / device activity | pages viewed, device and log data |
| Audio / electronic | where applicable, recordings and transcripts of meetings you join |
| Geolocation (approximate) | general location derived from IP address |
| Inferences | preferences and interests drawn from the above |
We do not intentionally collect sensitive personal information beyond account login credentials, and we ask that you not submit sensitive information through the Site except where expressly required.
3. How We Collect It
From you, when you fill out a form, book a call, join a workshop, or engage our services.
Automatically, through cookies and similar technologies that record device and usage data when you use the Site (see section 6).
From third parties, such as our analytics, advertising, and payment providers, and publicly available sources used for sales research.
4. How We Use It
We use personal information to: (a) provide, operate, and secure the Site; (b) respond to inquiries and conduct sales and onboarding; (c) process engagements, billing, and payments; (d) communicate with you, including marketing where permitted (you may opt out); (e) analyze and improve our offerings; (f) comply with law and enforce our terms; and (g) for aggregated and de-identified analytics, which we may retain and use to improve our services.
5. How We Disclose It
Service providers. We share personal information with vendors that help us operate, including hosting (for example, Vercel), communications (for example, Twilio, Retell AI, and Slack, where form submissions are copied so we can respond), AI providers (for example, Anthropic and OpenAI), CRM (for example, GoHighLevel), bot protection (for example, Cloudflare Turnstile), database hosting (for example, Supabase), and our payment processor (for example, Stripe). They may use it only to perform services for us.
Legal and safety. We may disclose information to comply with law, respond to lawful requests, protect rights and safety, and enforce our terms.
Business transfers. We may disclose information in connection with a merger, financing, acquisition, or sale of assets, subject to this Policy.
No sale of personal information. We do not sell your personal information for money. If the Site uses third-party advertising or analytics tags, certain transfers may be treated as a “share” for cross-context behavioral advertising under California law; where that applies, we honor opt-out preference signals as described in section 6.
6. Cookies, Analytics, and Your Choices
Cookies. We use necessary, functional, and analytics cookies and similar technologies. You can control cookies through your browser settings; disabling some may affect Site functionality.
Analytics. We use analytics tools to understand Site usage.
Global Privacy Control. Where required, we honor recognized opt-out preference signals, such as the Global Privacy Control (GPC), as a request to opt out of any sale or sharing for the browser or device that sends it.
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights, subject to verification and exceptions: (a) Know and access the categories and specific pieces of personal information we have collected, the sources, purposes, and recipients; (b) Delete personal information we collected from you; (c) Correct inaccurate personal information; (d) Opt out of any sale or sharing of personal information for cross-context behavioral advertising; (e) Limit the use of sensitive personal information to permitted purposes; and (f) Non-discrimination for exercising these rights.
How to exercise. Submit a request to privacy@syntherly.com. We will confirm receipt and respond within the timelines required by law.
Verification and agents. We will take reasonable steps to verify your identity before responding. An authorized agent may submit a request with proof of authorization. If we deny a request, you may appeal by replying to our response.
8. Retention and Security
Retention. We keep personal information for as long as needed for the purposes in this Policy, to comply with law, resolve disputes, and enforce agreements, after which we delete or de-identify it.
Security. We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure.
9. Children’s Privacy
The Site is not directed to children, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us and we will delete it.
10. Other Disclosures
Third-party links. The Site may link to third-party sites we do not control; their privacy practices are their own.
US-based processing. We operate in the United States, and personal information is processed here. If you access the Site from outside the US, you do so understanding it is processed in the US.
11. Changes to This Policy
We may update this Policy from time to time. The “Last updated” date shows when. Material changes will be posted on the Site, and where required, we will provide additional notice.
12. Contact Us
Questions or privacy requests: Syntherly LLC, privacy@syntherly.com. We will respond as required by applicable law.