Find where AI saves your business time, then put it to work.
A free assessment ranks the AI steps that pay off first. We build the ones worth building and train your team to use them.
Book a free assessment
See the plan before you book
This is the roadmap you get within two business days of the free assessment. The one below is an example for a made-up home-services company, so you can see how it is put together.
Where your week goes
From the session: what the owner told us, in their words.
Where your week goes
This page is in your words, from our session. It is what we built the rest on.
Calls go to voicemail while the trucks are out.
If we are all on jobs, nobody picks up. I call people back that night and some of them have already booked someone else.
Quotes go out late.
I write them up after dinner. A lot of them go out the next day.
Scheduling happens by text.
I text the techs, they text me back. Customers text me too, so I find out about changes when I see them.
Unpaid invoices need chasing.
Nobody wants to be the one calling. So it waits.
Your ranked moves
Ranked. The move worth doing first, with its effort, its risk and who does the work.
Your ranked moves
Best first. Effort and risk are in words, because we do not promise hours or dollars we cannot know. Each move ties back to the page before it.
Answer every call and book the job
- Fixes
- Calls that go to voicemail while the trucks are out.
- Effort
- Medium
- Risk
- A caller reaches a greeting that does not sound like Tallow Creek, or a job gets booked that you do not take. We write the greeting and the booking rules with you, you approve both, and we test with practice calls on your real job types before it goes live.
- Who does it
- We build it.
- First step
- A list of the job types you take, the ones you do not, and your service area.
Send quotes the same day
- Fixes
- Quotes that go out late.
- Effort
- Low
- Risk
- A quote goes out with details missing. Your office runs a checklist before each one is sent.
- Who does it
- Your team, with training, using the estimating tool you already have.
- First step
- We sit with your office and set up one quote template per job type.
Text customers their appointment and arrival time
- Fixes
- Scheduling by text.
- Effort
- Low
- Risk
- A customer gets a wrong time when the calendar is out of date. We send only from the shared calendar.
- Who does it
- Your office. Your scheduling software can already send these messages; the feature is just not turned on.
- First step
- Turn on appointment texts for one truck as a trial.
Remind customers about unpaid invoices
- Fixes
- Invoices that wait because nobody wants to call.
- Effort
- Medium
- Risk
- A reminder goes to someone who already paid. We check your accounting record before each reminder and pause it the moment a payment shows.
- Who does it
- We build it.
- First step
- Agree the wording of the first reminder with you.
What not to do yet
Straight answers: what we advise against for now, and why.
What not to do yet
We looked at these and advise against them for now.
calls are covered.
A chat box on your website
Most new jobs at Tallow Creek start with a phone call. A chat box adds one more place to answer before the phone is covered. Look at it again at the next review.
Automatic pricing on quotes
Your prices depend on what the technician finds on site. Wait until quotes go out the same day, then decide whether pricing is worth automating.
Replacing your dispatch board
It works for your team today. Changing it now would cost you weeks of adjustment and fix none of the four problems on page two.
The first 30 days
Build or train: the first move broken into weekly steps.
The first 30 days
The first move, answering every call and booking the job, in weekly steps.
Week one
We write the greeting and the booking rules with you. You approve both.
Week two
We test with practice calls on your real job types. Then it goes live on the calls you miss while the trucks are out.
Week three
It answers every call. We check the bookings with you against your calendar.
Week four
We look at every call from the month with you, fix what needs fixing, and confirm what stays.
Next review
Review: we come back and look at what worked.
Next review
We meet again to look at what worked, what changed, and the next move.
Syntherly Advisory
sam@syntherly.com
Syntherly builds and runs these systems. See the AI systems at syntherly.com.
Start your own roadmap
Pick your trade and two things that take up your week.
Trade
Two things that take up your week
Your first move
- Send quotes the same day
- NextRemind customers about unpaid invoices
This is a starting point. Book the free assessment to finish it.
How we help
Marketing, AI systems and advice, from one company
Start with the one your business needs now. We run it for you, and you stay as involved as you like.
Marketing
More calls from the customers you want
SEO and AI search, paid ads, brand and creative. Syntherly Studios runs it every week and reports your leads.
AI systems
Calls, texts and messages answered, and the job booked on your calendar
AI agents that answer calls and messages, book the job and update your records. Built around how you work, and run for you.
Advisory
A clear plan for AI in your business
A free assessment shows where AI saves your team time. You keep the plan, whether or not you work with us.
You’re here
Who this is for
For
Owners and their teams in service businesses who know AI matters and want to know where to start. We work with home services first, including HVAC and plumbing, and with professional practices and other service businesses.
Not for
Companies looking for model research or a finetuning lab. We choose AI that already exists, build it into your business and train your team on it. If you need a research lab, we’ll say so.
We use the AI we advise on
- First place in the MS-EI Capstone at ASU W. P. Carey, May 2026. The project was the thesis behind Syntherly.
- We run our own business, and our clients’ businesses, on AI systems in production every day.
- Every build goes through adversarial QA before it ships. A separate reviewer tries to break it before your customers can.
- If a move won’t pay for itself, we’ll tell you not to make it.
Coming soon
Workshops for your team
Live workshops and team sessions on putting AI to work safely. Leave your email for first access to the next one, and we’ll send the date.
Questions owners ask
- Is the assessment really free?
Yes. The assessment is a working session on how your business runs, and you keep the ranked roadmap we send you afterward. There is no charge and no obligation.
- Do we have to use you to build?
No. The roadmap is yours, and your own team can carry it out. If you want us to build a move, we do that too.
If your roadmap starts with more leads, Syntherly Studios runs the marketing.
- Do you train models or finetune them?
No. We help you pick the right AI steps, build them, and train your team to use them. If you need model research, we’re not the right firm, and we’ll tell you.
- Is our data safe?
The assessment is a conversation about how your business runs. We do not need logins to your systems or your customers’ records to do it. Before we build anything, we tell you which of your information the system would use, and you decide whether it goes ahead. Every build then goes through adversarial QA before it ships.
- How fast can we see something real?
Your ranked roadmap arrives within two business days of the assessment, and every move on it comes with a first step. The best payoff for the effort goes first, so you know where to start.
Find out where AI saves your business time
One working session on how your business runs, and a ranked roadmap you keep. No charge, no obligation.
Book a free assessment